The wine industry has always been one of the main industries for the sales of coding and marking equipment. In the wine industry, establishing product personalization and showing the unique personality of products through packaging is the key for enterprises to win consumers.
However, in order to pursue short-term economic benefits, some wine companies use unscrupulous means to destroy market order by shoddy or unfair competition, flooding the market with a large number of inferior wines. Only by correctly guiding consumers through some effective means can enterprises stabilize the sustainable development of the brand and win the brand loyalty of consumers.
Laser marking machine use CO2 laser printer, which are mainly used for external identification of products. Anti-counterfeiting laser inkjet codes have always been applied to glass bottles. Because of the laser coding on the glass bottle, the bottle is more high-end and beautiful. It is even considered by the industry to be the most perfect combination of souls.
Laser inkjet marking has been widely used in the wine industry due to its unique anti-counterfeiting properties. Laser coding has unique features in the application of wine industry:
1. Laser printing has no consumables, which can save costs
2. The content is roughly the same as that of the inkjet marking, and it is easy to use without adjustment when starting up.
3. Special code marking: prevent channeling and counterfeit products, and facilitate regional sales management.
4. Strong anti-counterfeiting: the logo cannot be painted, and the technology content is high.
The laser marking equipment is used in the wine industry as a product in the marking industry for anti-counterfeiting, and combined with the anti-counterfeiting tracking system to establish product personalization, so that each bottle of wine has an ID card, which can be traced and queried, increasing the technical content of product anti-counterfeiting.
At the same time, showing the unique personality of the product through packaging is the key to winning consumers. As we all know, in order to pursue short-term economic interests, a small number of wine companies do everything possible to use low-quality wine or unfair competition to disrupt the market order, resulting in a large number of low-quality wine flooding into the market.
Only through some effective means to correctly guide consumers, can enterprises stabilize the sustainable development of the brand and win the brand loyalty of consumers. Judging from the current market situation, laser coding machines rely on their unique coding effects and stable machine performance. It is believed that in the near future, laser marking machines will become the market leader.
CYCJET is the brand name of Yuchang Industrial Company Limited. As a manufacturer, CYCJET have more than 19 years of experience for R& D different types of handheld inkjet printing solution, Laser printing solution, and portable marking solution, High Resolution Printing solution in Shanghai China.
Contact Person: David Guo
Telephone: +86-21-59970419 ext 8008
MOB:+86-139 1763 1707
Reference Video: https://youtu.be/CeEJmbP7nkU