First, product anti-counterfeiting requirements. Food and beverage production enterprises have many product types, large consumer groups, and wide sales areas. When facing end consumers, anti-counterfeiting measures that are not easy to imitate and are relatively easy to identify are needed. Through automated product transformation and installation of inkjet marking printer, two-dimensional codes can be assigned to each product to achieve "one thing, one code". Consumers can scan related information through mobile phones, and perform authenticity checks, which is simpler. Intuitive.
Second, the demand for logistics anti-channeling goods. CYCJET cloud traceability platform including online inkjet printercan track the logistics information in the product distribution process for each single product of the production enterprise, monitor one to multi-level dealers through telephone, text message, network and other means to prevent and prevent channeling and regulate the sales market The environment has a positive role in promoting brand image and building consumer trust.
Third, marketing management needs. If the two-dimensional code of the bottle bottom or bottle cap is scanned by the consumer, the traceability platform can perform data statistics and code scanning area analysis on the code scanning customer. You can also establish deeper communication with consumers by setting up QR code content to form points, sweepstakes and other activities. Promote customers' repeated purchases and achieve a high repurchase rate. At the same time, they can optimize the promotion process, reduce cost investment and risks, obtain consumer information data and buyer preferences, and set a data foundation for the launch of new products.
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